Public Relations for Flower Shops is easy and yet it is difficult to do your local community business relations without getting into a loop of giving away every thing in your store. It costs lots of money to get flowers to market and those costs are real. If you give away your inventory freely to all comers who need something for a non-profit group you may have trouble paying the rent and the energy costs for your refrigeration system. What if a flower company used its flower delivery vehicles to help with a Neighborhood Watch Program? That is something they could do fairly easily while they were already making their deliveries. You see; FLOWER COMPANIES: Usually have delivery vans, which deliver to offices and homes. These vans park in shopping center parking lots at night. This fact helps the center from break-ins; it makes the criminal think twice. The owners of Flower Shops are involved in all kinds of things. They are in contact with Human Resource Departments, and executive administration of large companies around the area. If your group needs money to buy more Neighborhood Mobile Watch Signs, they would surely have the contact name to get you in the door. No criminal would ever suspect a Flower Van to be a mobile watch vehicle. Perhaps it pays to think a little outside the box when considering the public relations strategies for your flower shop. Why not do something good for the community and get the goodwill you deserve without giving away all the merchandise? Consider all this in 2006. |
