If you are a caterer or chef, you probably started your business because you love to cook and create masterpiece food dishes. But, just like any small business you need to generate leads to make money.

This article is a step-by-step guide to generating catering sales leads online via search engines.

Follow these easy steps to generating catering leads:

• If you do not yet have one, create a website for your catering business. You can hire a website designer to create a professional looking catering website for under $100.
• Create a list of keywords that you think people are searching for online when they are looking to hire chefs or caterers. Ive created a sample list of good keywords below.
• Sign up for a PPC campaign with internet search engines. PPC is short for pay-per-click. The way PPC works is you choose a list of keywords and register it with internet search engines. Every time someone searches your keyword, a link to your website will be shown alongside the sponsored results section of the search results. You pay only when someone clicks on your link. But don't worry, it costs just pennies per click. They really are low-cost sales leads. The most popular PPC program is Googles AdWords program.

As promised, here is a sample list of good keywords to generate catering and chef sales leads:

• New York catering services
• Cleveland barbecue cookout
• Las Vegas wedding reception catering
• Toronto catering trucks
• Boston event planning
• Los Angeles personal chef
• Seattle Banquet caterer
• Chicago food feast preparation
• Nashville gourmet food preparation
• French cuisine
• Miami restaurant banquet rooms
• Phoenix professional chef
• Albuquerque pastry cook
• Philadelphia catering equipment

  Of course, substitute any of the cities listed above with the city that you do business in.