Search engines are now starting to penalise websites that link to other irrelevant websites. Search engines are incredibly important to online success. The chances are that once your website is established, much more than half of your website traffic will come from people who have found your site after searching for a particular query. In the past, all you had to do is swap links with other websites to achieve a high search engine ranking for your chosen keyword phrases in your meta tags. Google changed the web However, in 1998, Google - which was founded by former Stanford University students Sergey Brin and Larry Page - created 'Page Rank'. The search engine world hasn't been the same since. It's becoming harder and harder to 'trick' your way to the top. And even if you manage, the chances are that you'll crash out of the most important search engine rankings (Google, Yahoo and MSN) and never be seen again for a few months. So how do you give yourself a much greater chance of getting to the top of search engine results and staying there? Appear in industry relevant blogs and discussion forums every week You need to become respected in your field. To achieve this online, every week you have to appear in the blogs and discussion forums that are relevant and popular in your industry. Whatever business you're in, there must be at least a dozen global and a couple of local websites that you can start discussing your business sector on right now. One of the best places to start out is Technorati, where you can search around 40m blogs. Google have also recently introduced a specialist Google Blog Search. To be respected in your field, you have to at least appear to be informative and impartial. Don't overtly advertise in your blog comments. The chances are that when you've registered with the industry specific forums, or whenever you post your comments on the industry specific blogs, you'll be giving your business name and URL (website address). This means that every comment you make will be accompanied by a link to your site. If somebody appreciates your comments and wants to find out more about you, they will. Think long term, viral growth If you're consistent and persistent about placing relative comments on other industry specific websites each and every week, search engines will start to love you. They will deem you an expert in your chosen field and reward you accordingly by ranking your website highly. It won't happen overnight, but sooner or later other websites will start referring to you as the expert that you need to be. Before six months are out, if you stick with it, you'll start to feel the compounding effects of viral growth. Copyright 2006 www.BuildYourOwnBusiness.biz |
