Here is a secret that leading self publishers dont want you to understand and grasp. Like many significant secrets, it is such a simple truth that many will not even look at it twice.

However the truth of the matter is that there are self publishers whose vast fortunes and regular six figure monthly checks are as a result of their grasping this little secret.

Read it carefully, consider it carefully.

Given the same volume of traffic, you will tend to sell more by referring your traffic to an appropriate affiliate program you have signed up for than you will trying to sell off your own product. It matters little how good your product is.

Most self publishers totally fail to appreciate the power of referral marketing and fail to realize that they can make a substantially higher income online without selling a single unit of their own product or service.

Human nature is such that people will quite often be much more comfortable buying from a site that they have been referred to, even if the person who has made the referral is a total stranger. That is the real secret behind the phenomenal success of affiliate programs and many self publishers using them. It is also the real secret behind the big checks leading super affiliates are drawing.