Relevancy - the key to success when using Google Adwords

A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page.

They then wonder why they are invited by Google to submit excessive bids (that's anything above $1 per click by the way for just about anything.)In fact if you get it right you can bid really low and still get a high listing.

Well there is a simple technique you can use to better target your Keywords to your Ads and your Ads to your webpages.

Let's say your site sells antique maps (among other things).

Pick Relevant Keywords

Well your keywords could be:-

antique maps
buy antique maps
antique maps sale
antique maps original
find antique maps

Write a Relevant Ad

And your Ad would be:-

Buy Antique Maps Online
Get original Antique Maps
Hundreds of Rare Maps & Prints
www.ancientantiquities.com/antiquemaps.html

Note that both the keywords and Ad contain the same two words - Antique Maps AND that the Ad is pointing to a specific and relevant page within your website.

Point your Ad at the Relevant page in your website

The 'landing page' is just as important and must contain relevant information about or how to buy Antique Maps

If you sell other products on your site create seperate relevant Ads and keyword groupings for those and make sure you point them at the relevant page in your website.

This may require a little effort at first but believe me it's worth it.

Google rewards relevant ads with a higher quality score and the higher your score the better. The price you pay per click will go down and your ad placement position will go up! Good Luck!