With the growth of the net, new and old business flock to webmasters to make their presence known. The Internet now offers more reach than traditional methods ever could imagine. With a great product and a new site, one remaining elusive factor is needed TRAFFIC!
Depending on your budget, you can go all out with an advertising firm that is established and can get you visitors by the millions. You will certainly get your traffic, but you had better have good website copy and an incredible product or service, because the advertising budget will each your lunch!
The other venue for advertising can be done on a much more modest budget. This venue may not be as quick, yet will still get the job done.
Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:
The Expensive:
1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without & is currently dying due to pop-up blockers.
Fly-in ads are derivatives of pop-ups which are also equally irking to the visitors.
2. Pod casts. Broadcast is to TV as pod cast is to internet. It is one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money.
3. Paying the search engines. How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're talking about Google and Yahoo search engines here, then don't give it a second thought. It flat out works!
This is associated with another internet advertising method: the pay-per-click system.
The Cheap:
1. Blogs
Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blog account, post and voila! You don't even need to pay! Its great for the budget conscious and not difficult to setup.
2. Submit to not-so-big search engines.
This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.
3. Text links.
This is not just cheap...this is virtually free! Let someone text link your site and return the favor. (Although, inbound-only links will make your site much more search-engine friendly.)
Cheap versus expensive, that's always the question that hounds us whenever we're trying to advertise. In the field of internet marketing, just be wise enough to figure out what will suit your needs. Go for what you want, as long as there are visible & measurable results. |
